Search Trademark

Many aspiring entrepreneurs anticipate tiny details, but overlook the obvious ones, such as the name of their company. For some reason it ranks last on the list, just below turning the lights on, since naming a company shouldn t be that hard.

Or so it would seem.

By the time I deal with business owners in this position, they are usually desperate. I can t believe we can t find/agree/decide on a new name! And so now the task has all the urgency of a bad toothache. We need a name is tomorrow a reasonable deadline?

Continue Reading »

The proliferation of new product lines with distinct brand names has proven effective for helping wineries appeal to new groups of consumers, compete at a variety of price points, and move more cases without cannibalizing existing sales. In some cases, the winery makes no secret of the fact that their entire family of brands come from the same producer. But increasingly, wineries are finding it useful to separate their multiple personalities more thoroughly, in order to more convincingly do something different without influencing their established reputation. For the wine marketer, creating a new, distinct bottling trade name to go with a new brand name is the secret of success for creating an independent identity for a separate and unique

brand of wines.

Continue Reading »

Logos tend to highlight the company name and the services it has to offer to it clients. Logos have the ability of being manipulated in a diverse number of ways, to include text, animation effects, symbols and even 3-D effects. Depending on how the company or respective business individuals want their logo to look like, logos can be designed as a mixture of the two, to augment the motivations of the company, and most importantly the brand name of its goods among the consumer and client community.

Continue Reading »

Comprehensive trademark research consists of several layers:

Researching comprehensive databases, such as Lexis-Nexis or Dialog
Looking for similarities, such as synonyms, word placement & spelling variations
Consultation with a trademark attorney if Conflicts or Strong Similarities arise

The hardest matter to determine is what’s going to be a potential problem for you and what isn’t. Once that is ascertained, further research into the company or companies is needed.

Continue Reading »

Logos are symbols that represent something. It is usually a company, product or brand. Logos help the company to register a particular image in a person s mind about the company. For this, the logo has to be attractive, unique, and functional. It should also represent the company s image well.

Trademark logos are those logos that distinctly represent a company s intellectual property. Logos are generally trademarked, in the sense that they cannot be used by anyone else. Sometimes, the logo acts as a trademark for the brand or the company itself. The trademark is generally represented by a symbol, which confers certain rights to it. However, trademarks are not registered with the government trademarks office.

When they are registered, they become a registered ( ) mark. A trademark logo confers certain rights on the owner: exclusive use of the mark and ability to lease out or franchise the mark to some other party. Trademark logos are regulated by the jurisdictions of the particular state or country.

Continue Reading »